Verizon Wireless will open many of its 2,000 retail stores early on Friday for first day sales of the Droid smartphone, adding to the marketing hype already begun for the Android 2.0 device from Motorola Inc. The QWERTY keyboard slider device sells for $200 after a rebate and a new two-year contract. Some stores will open at 7 a.m. and others at 8 a.m. A list of stores is available on Verizon's Web site although the site doesn't say which will open earlier and advises calling the store in advance to be sure.

Also, with Droid sales, Verizon is coordinating an unusual Times Square event in New York City this month to allow nearby voice callers to control two large digital billboards there, with some of their voice search results for nearby restaurants and attractions displayed on Google Maps on those billboards. It's fair, then, to wonder whether first-day-of-sale hoopla and other creative (and expensive) advertising are becoming what's required to do well in the competitive smartphone world. Google Inc., Motorola and the Verizon, the nation's largest wireless carrier, started the Droid campaign with an unusual TV ad that belittled missing features, such as a physical keyboard and multitasking, in its chief rival, the iPhone. Or maybe this kind of campaign is what's required by carriers and manufacturers who dare to attempt to catch up with the iconic Apple iPhone, which has been on the market for more than two years and is in its third version. "No, you don't have to conduct this kind of Droid campaign to sell a new smartphone," said Ramon Llamas, an analyst at market research firm IDC today. "Look at BlackBerry, which has had some success for its devices without all the hype. It's uncertain whether the early TV ads and other hype will generate interest and crowds on Friday, or whether the Android operating system, with its open source allure might have drawn some crowds anyway. But I'd say if you want to plant a stake in the ground, you do this kind of [Droid] campaign." In a sense, Motorola has the most at stake with the Droid launch, since it has pinned so much of its smartphone future on the Android platform and a variety of new devices in coming months. "For Motorola, this is one of the ways they get back in the game," Llamas said.

Llamas said he expects some crowds for sales of the Droid on Friday. "The reaction has been very positive already," he said. "It's interesting to see how much hype they are generating. It might help that Apple has fewer stores than Verizon, but the iPhone is also on sale at AT&T stores, which are also plentiful. When they open the doors, I would bet you'll see lines from buyers and also people who are curious and close to the end of a contract and want a demonstration." While early hours and other gimmicks might steal a little from the slick methods of Apple Inc.'s marketers, Llamas said there's nothing wrong with "taking a page out of the playbook of somebody who's been successful." Apple has attracted hundreds, and even thousands of customers to its stores for launches of its three iPhones, although successive versions have resulted in fewer numbers. Still, even AT&T hasn't attracted the first-day crowds of Apple stores, where customers have said they feel they get more personal attention. One man stood overnight at the Toledo, Ohio, store to get the original Storm, with its touchscreen display. "We're prepared for crowds for Droid," Pica said in a telephone interview. "The buzz with Droid has been bigger than the first Storm." Pica said the "Droid Does Times Square" digital billboard event in Times Square will allow a passerby to call from any phone to a toll-free number, asking through voice commands for a nearby location, such as the nearest pizza shops. Verizon spokeman Tom Pica said he couldn't predict how big Verizon's crowds will be on Friday, but noted that when the BlackBerry Storm went on sale Nov. 21, 2008, there were lines in advance of the opening.

The results of that search will be displayed on Google Maps on the large Nasdaq and Reuters signs in Times Square several times a day for most of November with advertising for the Droid included. It's kind of fun in a recession to have that kind of hype. Llamas said the marketing for smartphones, including Droid, might almost seem "strange" but could be just the kind of fun that consumers respond to in a recessionary time. "Smartphone releases aren't just releases anymore," Llamas said. "They have become full-fledged events and I'd say a pretty good thing to have. It's like getting ready for a new Star Wars movie."

Wipro, India's third largest outsourcer, is expanding its development center in Atlanta from 350 to 1,000 staff, reflecting a growing trend for Indian outsourcers to expand and hire locally in the U.S. market. India's largest outsourcer Tata Consultancy Services (TCS) said earlier this month that it was expanding its business alliance with The Dow Chemical Company, including setting up a services facility near the site of Dow's global headquarters in Midland, Michigan. The company said that 80 percent of its current 350 employees were hired locally, and includes recent graduates from reputable academic institutions in Atlanta, experienced professionals and retired army personnel. TCS also announced that it was expanding a software services delivery center in the Cincinnati suburb of Milford, Ohio.

Indian outsourcing companies are expanding both in India, and in the U.S., their key market, in anticipation of a pick up in business. Infosys BPO, the business process outsourcing subsidiary of outsourcer Infosys Technologies also said this month that it would acquire McCamish Systems, a BPO company in Atlanta focused on the insurance and financial services market. Employing staff in the U.S. is expected to go over well with the local community and politicians because of resentment in the U.S. about companies moving jobs to India and other countries, analysts said. Political considerations are evidently a factor for Indian outsourcers to expand in the U.S., said Siddharth Pai, a partner at outsourcing consultancy firm Technology Partners International (TPI) in Houston. U.S. Senators Bernie Sanders, an Independent from Vermont, and Chuck Grassley, an Iowa Republican, last week introduced legislation, called the Employ America Act that would prohibit firms that lay off 50 or more workers from hiring guest workers.

U.S. companies do not also want to be seen sending jobs abroad, he added. Certain types of work even in BPO, such as development of technology platforms for services delivery, and analytical work, require proximity to customers, he added. But there are also strong business considerations that require Indian companies to set up operations in the U.S., according to Pai. Indian outsourcers have to start looking like global players, Pai said. Japanese car makers, for example, manufacture all over the world, because some customers would like to buy locally produced goods, he added.

Microsoft today patched 12 vulnerabilities in Windows, Office and Internet Explorer (IE), including three critical bugs in the company's newest browser, IE8. Of the 12 flaws fixed in Tuesday's six security updates, seven were rated "critical," the highest severity ranking in Microsoft 's four-step scoring system. It trumps the bunch." Richie Lai, the director of vulnerability research at security company Qualys, echoed Storms. "MS09-072 affects IE, which is a big attack surface," said Lai, "and the vulnerabilities are primed to be exploited by classic drive-by attacks." "Definitely take a look at that one," chimed in Jason Miller, the security and data team manager for patch management vendor Shavlik Technologies. "Browser attacks are the most prevalent of all attacks." One of the five fixes included in the IE update addressed the zero-day vulnerability that Microsoft confirmed last month after sample attack code that exploited a flaw in IE's layout parser went public. Four of the remaining flaws were pegged as "important," one step lower on the scale, while the final vulnerability was labeled "moderate." Security researchers unanimously voted MS09-072 , the five-patch update for IE, as the one that demands immediate attention. "That's certainly the one to watch," said Andrew Storms, the director of security operations at nCircle Network Security. "You can't focus enough attention on the IE update.

Storms applauded Microsoft's speed in quashing the bug. "That was record time for Microsoft, to patch in just two weeks," he said, adding that it usually takes the company a month or more to ready a fix. "The holiday online shopping season had to increase the pressure to patch, but then again, it looks like Microsoft already knew about the bug," said Storms, referring to the credit that Microsoft gave to VeriSign iDefense for reporting the flaw. But the fact that two are IE8-only makes us wonder if Microsoft's Security Development Lifecycle is working." Security Development Lifecycle, or SDL, is the term Microsoft's given to a development process that stresses security testing as a piece of software is being written. "[The flaws] could be in new code or old code, but we don't know where they were brought into the process," Storms said. But the big news today, said Storms, Lai and Miller, was the fact that of the five IE vulnerabilities in MS09-072, three affect the newest edition of the browser, IE8. Two of those three affect IE8 only; Microsoft's other browsers were immune. "You can bet that engineers at Microsoft are as depressed about these bugs as much as we are," Storms said of the IE8 vulnerabilities. "The question is why they're there," Storms continued. "It would be easier to explain if both IE8 and IE7 were vulnerable, as is the case with one of the vulnerabilities. Even so, Storms, Lai and Miller all bet that the fault lay in new code Microsoft crafted for IE8. "I'd say it was in new features," said Lai. "Microsoft made a lot of HTML updates to IE8 to reach standards compliance, so I'm pretty sure the bugs are in the new code base." "New features means more code to be reviewed, and more likelihood of something slipping through," Storms noted. "Old code, you would expect has been reviewed more than once already." "Sometimes code is dropped [from a program] and new code is used instead," said Miller. "They're in the brand-new code and the new technologies in IE8." Attackers will likely come up with working exploits for the IE vulnerabilities patched today, Microsoft said, giving four of the five bugs an exploitability index rating of "1." That means reliable attack code will probably appear in the next 30 days. Lai's colleagues at Qualys didn't agree with Storms. " MS09-070 needs attention," said Amol Sarwate, the manager of Qualys' vulnerability research lab, pointing to the bulletin that patched two vulnerabilities in Microsoft's Active Directory, a critical component within enterprises. The remaining five security updates, which patched an additional seven vulnerabilities - just two of them considered critical - are also-rans in Storms' mind. "All the rest of them have some kind of mitigation," he said, ranging from a requirement to have authenticated access to a wireless-only attack vector.

Wolfgang Kandek, Qualys' chief technology officer, added MS09-073 to the list of apply-now updates. Although an exploit won't exactly be easy, [attackers] won't have trouble finding out how to do it." The bright spot on this Patch Tuesday was the immunity of Microsoft's newest operating system, Windows 7 , to any of today's updates, said the researchers. "Except for the IE8 bugs, there were none for Windows 7," said Miller. "So that's a good sign." But it's too early to call Windows 7 a resounding security success, Miller cautioned. "Remember, Vista was much the same when it came out," he said. The bulletin patches WordPad, the minimalist text editor included with all versions of Windows, and the text converters used by Microsoft's Office suite to parse Word 97 documents. "File format vulnerabilities tend to be downplayed," acknowledged Kandek, "but everyone has WordPad. Microsoft also released a pair of security advisories today that spelled out additional tactics for users and company administrators to further protect Windows against attacks already disclosed, or that have actually been used in the past. This month's security updates can be downloaded and installed via the Microsoft Update and Windows Update services, as well as through Windows Server Update Services.

Oracle's first-quarter net income rose by 4 percent year-over-year to US$1.1 billion, but revenue fell by 5 percent to $5.1 billion, the company said Wednesday. New software license sales fell 17 percent year-over-year to $1 billion, indicating that customers are still reluctant to make new software investments amid the ongoing recession. Earnings per share were $0.22. Excluding one-time charges, Oracle reported earnings per share of $0.30, partly meeting the expectations of analysts polled by Thomson Reuters, who had on average predicted earnings of $0.30 per share and $5.25 billion in revenue.

Oracle managed to increase profits even as revenue fell by "substantially improving" its operating margins, company President Safra Catz said in a statement. Associated expenses were just $226 million, meaning the profit margin for this part of Oracle's business was greater than 90 percent. Oracle's results were also bolstered by growth in revenue for software license updates and support, which jumped 6 percent to $3.1 billion. Oracle blamed the dip in new license sales partly on weak business at other software vendors. "They sold less of their applications, and so they drive less database with them," Catz said in a conference call. Oracle announced plans to acquire Sun earlier this year, but the acquisition is being held up by an antitrust review by European authorities.

The earnings report comes a day after Oracle announced a new Exadata data warehousing and OLTP (online transaction processing) appliance jointly developed with Sun Microsystems. Oracle executives offered no new details about the deal Wednesday, but said integration planning work is proceeding. The company is well-positioned to compete against IBM with its recently updated database and middleware products, he said. During the call, CEO Larry Ellison repeatedly targeted IBM, who Oracle will soon be battling in both software and hardware markets. Oracle shares were down $0.78 in after-hours trading to $21.35.

While the definition of cloud computing is at best a bit fuzzy, the goal of cloud computing is extremely clear. As will be explained in this newsletter, complexity is the enemy of cloud computing. 11 cloud computing companies to watch In a recent article, Geir Ramleth the CIO of Bechtel stated that he benchmarked his organization against some Internet-based companies. That goal is to make a significant improvement in the cost effective, elastic provisioning of IT services. According to that article, "Bechtel operates 230 applications, and it runs 3.5 versions per application.

When you look at Salesforce.com, not only are they running one application, but they are running one version and they are only running it in one location," Ramleth says. That means it maintains approximately 800 applications at any given time. We don't see how Bechtel or any other IT organization will be able to fundamentally reduce cost and become more agile if it continues to offer a highly complex set of services. If his organization wants to make a change to some component of the IT infrastructure that supports one of the 230 applications they operate, they have to devote additional time to quality assurance to test how the change impacts each version of the application. In the example that Ramleth gave, his organization will incur significant extra cost in part because it has to allocate resources to support on average 3.5 versions of each application. Bechtel is not the only IT organization that supports a complex environment.

We believe that any IT organization that is serious about cloud computing has to get serious about simplifying the services that it provides. Many IT organizations utilize multiple WAN providers, develop a lot of custom applications, perform extensive customization of third-party applications, and have multiple systems for functions such as enterprise resource planning or supply chain management. What do you think? Is any effort being made to simplify that environment? Do you work in a highly complex IT environment? Write to us and let us know.

If you have a few minutes to fill out the survey, it will help us to cut through the hype and understand what IT organizations are actually doing relative to cloud computing. Also, we are performing a survey to help identify the concrete steps that IT organizations are taking to implement cloud computing.

While NASA is crashing into the moon to look for ice, it's also looking for the frozen stuff here on Earth, only in a much more conventional way. The flights are part of what NASA calls Operation Ice Bridge, a six-year project that is the largest airborne survey ever made of ice at Earth's polar regions. The space agency said on Oct. 15 it will start a series of 17 flights to study changes to Antarctica's sea ice, glaciers and ice sheets. Network World Extra:10 NASA space technologies that may never see the cosmosTop 10 cool satellite projects Researchers will work from NASA's DC-8, an airborne laboratory equipped with laser mapping instruments, ice-penetrating radar and gravity instruments.

NASA said data collected from the flights will fill in data gaps between the agency's Ice, Cloud, and Land Elevation Satellite, known as ICESat, which has been in orbit since 2003, and NASA's ICESat-II, scheduled to launch no earlier than 2014. ICESat is nearing the end of its operational lifetime, making the Ice Bridge flights critical for ensuring a continuous record of observations, NASA stated. Data collected from the mission will help scientists better predict how changes to the massive Antarctic ice sheet will contribute to future sea level rise around the world, NASA stated. The payload on the DC-8 includes the Airborne Topographic Mapper, a laser altimeter that can produce elevation maps of the ice surface. The Laser Vegetation Imaging Sensor maps large areas of sea ice and glacier zones. Other instruments flying include the Multichannel Coherent Radar Depth Sounder which measures ice sheet thickness and the varied terrain below the ice. A gravimeter will give scientists their first opportunity to measure the shape of the ocean cavity beneath floating ice shelves in critical spots of Antarctica.

Because airborne observations lack the continent-wide coverage a satellite provides, mission planners have selected key targets to study that are most prone to change. A snow radar will measure the thickness of snow on top of sea ice and glaciers, NASA stated. Sea ice measurements will be collected from the Amundsen Sea, where local warming suggests the ice may be thinning. According to NASA, the Antarctic continent may be remote, but it plays a significant role in Earth's climate system. Ice sheet and glacier studies will be flown over the Antarctic Peninsula and West Antarctica, including Pine Island Glacier, an area scientists believe could undergo rapid changes. The expanse is home to glaciers and ice sheets that hold frozen about 90 percent of Earth's freshwater - a large potential contribution to sea level rise should all the ice melt.

Compared to the Arctic, where sea ice has long been on the decline, sea ice in Antarctica is growing in some coastal areas. How and where are Antarctica's ice sheets, glaciers, and sea ice changing? Snow and ice have been accumulating in some land regions in the east. West Antarctica and the Peninsula, however, have seen more dramatic warming and rapid ice loss, NASA stated.

Down a road that winds through the rolling hills of western Pennsylvania, just across from a cow pasture, the bucolic scenery of Butler County is interrupted by a high chain-link fence topped with razor wire. A short distance beyond the security point, the road disappears into a gaping hole in a cliff face. Cars entering the compound are channeled into gated lanes before being searched by a guard. The hole is sealed off by the thick, steel bars of a tall sliding gate controlled by guards carrying semiautomatic pistols.

Behind steel doors Among dozens of red steel doors inserted in the rock face along corridors that create an elaborate subterranean honeycomb, you'll find Room 48, an experiment in data center energy efficiency. They are protecting a 25-foot-high passage that leads 22 stories down to Iron Mountain's main archive facility, which takes up 145 acres of a 1,000-acre abandoned limestone mine. Open for just six months, the room is used by Iron Mountain to discover the best way to use geothermal conditions and engineering designs to establish the perfect environment for electronic documents. The HVAC system uses the cool water of an underground lake hundreds of acres in size. Room 48 is also being used to devise a geothermal-based environment that can be tapped to create efficient, low-cost data centers. (For information on more companies using geothermal conditions to improve data center efficiency, see "Riding the geothermal wave.") There is no raised floor in Room 48. Instead, networking wires are suspended above rows of server racks and cooled both by the limestone walls and vents attached to ceiling-mounted red spiral ducts 36 inches in diameter. Outside light is beamed into the main aisle of the room through a long ceiling tube to reduce heat.

Facts on molecular chemistry and mineral properties roll off 61-year-old Doughty's tongue. Rows of server racks are encased in rectangular metal containers that trap electrical heat and force it up through perforated ceiling tiles, allowing the 55-degree limestone roof to absorb heat that otherwise would build up in the 4,100-square-foot room. "Limestone can absorb 1.5 BTUs per square foot," Charles Doughty, the vice president of engineering at Iron Mountain, said during a recent tour of the facility by Computerworld. He has worked as a technologist and archivist in the tunnels of the one-time mine for 37 years, studying thermodynamics in an ever-evolving effort to create the perfect environment for storing paper and electronic records. The furniture and carpeted floors contrast sharply with a rough-hewn wall of prehistoric rock. An underground office Doughty's underground office is adorned with dark wood furniture that's upholstered in the type of rich leather befitting his executive status. The office sits just off a larger room filled with cubicles that also butt up against rock walls, which are painted white to better reflect light and suppress any limestone dust.

Like the other 2,700 workers here, Doughty traverses miles of roadways and tunnels in golf carts. The Underground, as the mine is called by employees, has its own cafe and a fire department with three engines. Iron Mountain employs just 155 people in The Underground, the rest work for companies renting space in the facility. He calls it "the best job in the world. An endurance kayaker who owns a working 30-acre farm and is training for an iron-man competition, Doughty is an idea man in a subterranean environment. I only get to create ideas.

And during a 100-million-year period, billions of tiny crustaceans died, their skeletons settling to the ocean floor, fossilizing and creating layer upon layer of limestone. Other people do the work to make it happen. " From mine to storage Four hundred million years ago, a teeming ocean covered this area. In 1902, U.S. Steel began blasting out that limestone for use in the production of metal for skyscrapers, railways and the rest of the nation's booming infrastructure. The company quickly saw a business opportunity in renting out mine space to other companies and to the U.S. government for vital-records archiving. By 1950, U.S. Steel ceased mining operations and began using the man-made caverns to protect its corporate records from the Cold War-era threat of atomic bombs. Thus was born in 1954 the National Storage Company.

There, in 1951, Herman Knaust opened the Iron Mountain Atomic Storage Corp. More than four decades later, in 1998, it was bought by Iron Mountain, which had itself started under similar circumstances in an iron ore mine in upstate New York. While the Iron Mountain facility in Pennsylvania may best be known as the home to the photographic collection of Bill Gates' Corbis Corp. venture, it also houses the records of countless corporations and highly sensitive government agencies in its array of tunnels. One of his latest ideas is to drill a shaft from the hillside down to the mine's lake and allow winter air to turn it into a slushy mix that can be used during summer months to dissipate heat in the mine's data centers. Doughty is focused on creating the most naturally efficient data center. Unlike other limestone mines which are normally covered in layers of porous sandstone, The Underground was blessed with a roof of shale, which acts as natural umbrella.

The subterranean lake is an anomaly created by groundwater that moves by osmosis into caverns at the low point of the mine where, at depths of four to eight feet, it spans hundreds of acres. Water is absorbed into the ground around the mine, instead of through its ceiling. For now, Iron Mountain uses the lake water in a motorized chiller tower from Krack Corp. to cool hot air coming from data center ducts. While there are four other data centers in the mine, the subterranean facility's dehumidified air and cooler temperatures were initially only seen as advantageous to storing paper, photos, film and microfiche, which under the right conditions could last 2,000 years, according to Doughty. But Doughty believes the 50-degree water could eventually be circulated to the data center and back to the lake to naturally expel heat, eliminating the need for any HVAC system. "We'd like to get to the point where we expend no energy for cooling," Doughty explained. The mine's natural environment wasn't used to disperse heat and reduce energy consumption in data centers - until Room 48 opened.

It creates its own wind through the use of alternating hot-air and cold-air server rack aisles. Room 48 Room 48 is starkly quiet compared to typical data centers. There's no need for fans in the room, since the high static air pressure differential between the aisles separating rows of server racks naturally causes cold air to drop and hot air to rise through the perforated ceiling tiles and vents that run parallel along air ducts. That move also freed up about 30% more space, Doughty said. Iron Mountain also removed power distribution units and cooling transformers - common in other data centers - from inside the data center and located them outside to further reduce heat.

By setting the room's return air temperature to 75 degrees, Iron Mountain cut energy consumption for cooling by between 10% and 15% compared with the company's traditional data centers. The natural cooling also allowed Iron Mountain to boost power in the room to 200 watts per square foot, more than 50% above the 125 watts per square foot used in the other data centers located in the mine. They operate between 70 and 72 degrees. Room 48 also cost about 30% less to build than they did because the design favored efficiency and cost reduction over specialty equipment. Iron Mountain also installed low-energy T8 fluorescent lamps enclosed in tubes to reduce convection, although most of the time the room is dark because lights are controlled by motion sensors in each aisle. For example, instead of buying expensive electrical equipment designed specifically for data centers, Iron Mountain went to the same electrical supply stores any electrician would frequent to purchase K-rated transformers or electrical load centers. "Anything you buy for a computer room is expensive," Doughty said.

While the mine's water isn't yet being used to directly cool server racks, Doughty said that will be incorporated into future design changes. And he expects that geographical positioning using locations where natural cooling or energy resources can be exploited for efficiency will be the future of new data center construction. He's convinced that all data centers will shift toward water-cooled racks. Riding the geothermal wave Iron Mountain is just one of several such experimental efforts under way using geothermal conditions to power or improve the cooling efficiency of data centers. The ACT operation has a 4,000-square-foot raised-floor data center cooled by a geothermal "bore field." The bore field consists of holes drilled into the earth and a closed-loop piping system filled with water or coolant that uses the cool underground conditions to exchange heat. In February 2008, American College Testing (ACT) in Iowa City, Iowa was the first data center in the U.S. to be awarded the Platinum certification in the Leadership in Energy and Environmental Design (LEED) program, a voluntary rating system for energy efficient buildings overseen by the U.S. Green Building Council.

ACT isn't alone; other companies approved for Platinum status include Citigroup data center in Germany and Advanced Data Centers in Sacramento. The technology, called Enhanced Geothermal Systems, replicates naturally occurring pockets of subterranean steam and hot water by fracturing hot rock and using the resulting steam to produce electricity. Google is hot on the technology as well and has invested more than $10 million in three companies developing geothermal energy systems. And in July, Microsoft opened a 700,000-square-foot data center in Northlake, Ill., that uses outside air as part of the cooling system. People who can leverage the geographic location or a subterranean location will achieve the greatest benefit." Interest in geothermal technology isn't surprising, said Doughty. "Energy costs are increasing exponentially so that the cost to operate the data center is becoming the greatest cost.